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To create brand loyalty. If you regularly get coffee in a loss-making Starbucks, you are more likely to always get coffee from Starbucks where-ever you are.
by Jaruzel 9y ago
To create brand loyalty. If you regularly get coffee in a loss-making Starbucks, you are more likely to always get coffee from Starbucks where-ever you are.
- always_good 9y agoWorked on me. I associate Starbucks with a place I can go to work for as long as I need after buying a large coffee. These sorts of submissions have made me self-conscious about going to non-Starbucks to get any work done, heh.