Thanks for the thought on layers. We're hoping to add more shapes/images to the left hand side including things like icons so I hope it'll make more sense then.

Thanks for the thought on layers. We're hoping to add more shapes/images to the left hand side including things like icons so I hope it'll make more sense then. With the current set of mostly pre-made badge SVGs you're absolutely right! In terms of making money, we provide a badging and certification service at https://www.accredible.com https://www.accredible.com. We're aiming to keep this tool free so that it can be useful to people getting started. It's something we want to keep improving and it seems a shame to lock it down to our customer-base.