>>I will happily pay more as a rider. In India that was never true, ever. The regular taxis existed, and Auto Rickshaws eat their lunch big time. Of course if

>>I will happily pay more as a rider. In India that was never true, ever. The regular taxis existed, and Auto Rickshaws eat their lunch big time. Of course if you are ready to pay good money there will always be a service for you. >>The most significant factor is not the price, it's the service. And service comes with price. And price matters because for anything to scale the price has to be agreeable to a mass audience. >>Taxi's do not come anywhere close to the simplicity, reliability, and comfort that Uber/ride-sharing apps deliver. Sure. Very soon they have to turn in profits. We will see how much of that they can provide for a profit margin of something like 10-25 rupees per ride.