" If your goal is to promote a brand" As a shopper, I know damned well that brands mean nothing these days. Here's my deal: Make a great product, promote it en

" If your goal is to promote a brand" As a shopper, I know damned well that brands mean nothing these days. Here's my deal: Make a great product, promote it enough so that I know it exists, is something I really need and will last, and - after I test that with experience - I'll promote your brand for free. The deal is off once you're bought by some Org only interested in milking the brand dry.