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I can't believe I read through this article and most all of the comments here with no mention of what the hell AMP actually is, so I did a bit of Googling so th
by verifex 9y ago
I can't believe I read through this article and most all of the comments here with no mention of what the hell AMP actually is, so I did a bit of Googling so that someone somewhere won't have to.
Accelerated Mobile Pages (AMP) ( https://en.wikipedia.org/wiki/Accelerated_Mobile_Pages https://en.wikipedia.org/wiki/Accelerated_Mobile_Pages ): They are a competing technology with Facebook's Instant Articles that restricts the page from doing practically anything that isn't performance-minded up-front. That means very little loading, and all data calls are async. That means no document.write or other blocking calls that would prevent the page from loading. As culled from the wiki article and the amp project site, pages in AMP load in a second or less and consume very little data, making them optimal for mobile devices.
- jbg_ 9y agoYou left out the very important detail that practically speaking, your content also needs to be hosted on Google's CDN if you want to get any of the benefits that content creators are likely to care about (being boosted in SERPs).
- verifex 9y agoI don't know how I missed that, I must have skimmed around that point, yes that is very important. Looking through the wiki page I found it quite easily, but it doesn't stick out as much on the ampproject official page.
- cromwellian 9y agoHosting on Google’s CDN is not a requirement. There are third party AMP-caches, for example Cloudflare runs one. It would help if the anti-AMP hysteria stays to the facts.
- preordained 9y agoWow...pages that do less crap. We've really come a long ways from our webcrawler, Netscape roots...such progress. And to be clear, not pointing fingers, I'm honestly just astounded that a glorified, fundamentally unchanged monkey patched version of what we started with is where we are at...