There are ways to find analogs for their demand, particularly if they are using your software directly to make money. For my company, we try to target our mont

There are ways to find analogs for their demand, particularly if they are using your software directly to make money. For my company, we try to target our monthly pricing to be between 1-2% of what our estimated costumers revenue is for the same period. This method only works if use of your software is directly tied to the production of their product. It falls apart if your software is merely ancillary.