My guess is that at some point you get tired of it and take solace in the fact that you're at least helping them to do it right. After all, if they think they

My guess is that at some point you get tired of it and take solace in the fact that you're at least helping them to do it right. After all, if they think they are going to hit big data scale and want the tools to handle it, you aren't completely a bad guy if you help them do it right, especially if you've already advised them not to do it.