I don't think DFP is the biggest culprit of annoying ads. If they were,Google would definitely have taken the less controversial option of imposing stringent ru

I don't think DFP is the biggest culprit of annoying ads. If they were,Google would definitely have taken the less controversial option of imposing stringent rules around DFP creatives. The biggest culprits are the up and coming ad networks that try to differentiate themselves and deliver big numbers for clients by providing super high impact ads.