A logo in the shape of an Apple with a bite taken out of it formerly in a full, colorful, playful rainbow. A sad mac. A bouncing beach ball. Cute naming usin

A logo in the shape of an Apple with a bite taken out of it formerly in a full, colorful, playful rainbow. A sad mac. A bouncing beach ball. Cute naming using words like "mighty", "magic", "Newton", "Lisa", "Macintosh" and the prefix "i-" and "Power-" or the postfix "-book" Software named after cats. Codenames after scientists, swords and other stuff. Funny shapes for hardware: cubes, circles, etc. etc.