Making great things can be very risky. Most companies are setup to avoid risky behavior at all costs because exposing yourself to risk can be very destructive.

Making great things can be very risky. Most companies are setup to avoid risky behavior at all costs because exposing yourself to risk can be very destructive. The few truly great things squeeze out of a typical company are all because of accident more than by design. Apple has managed to figure out how to be risky in their behavior without being destructive. They've learned that you can actually jump out of plane if you have a parachute.