Most of the better ads standards have more to do with ad placement than with the ads themselves. It's not particularly easy for Google to reliably detect whethe

Most of the better ads standards have more to do with ad placement than with the ads themselves. It's not particularly easy for Google to reliably detect whether their ads are embedded in a pop-up, for example: https://www.betterads.org/desktop-pop-up-ad/ https://www.betterads.org/desktop-pop-up-ad/