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I'm genuinely curious on how people find new customers or get people on your website? Is it based on referrals, advertising? I've struggled with outreach and ge

I'm genuinely curious on how people find new customers or get people on your website? Is it based on referrals, advertising? I've struggled with outreach and getting first 100-1,000 on simply on the website, let alone signing up. Are there any good resources on this?

vinrob92 9y ago
We are just making what people want and mostly it goes from word of mouth. We are also limiting our services. We know that people love the type of illustrations we do (for blog posts/landing pages), love the type of landing pages we do, and also love the logos. We do not try to do 1000 things well, but rather 15-20 things really well and know our customers really well. I only reach our customers via a few channels and mostly do content marketing but most of it is word of mouth. We have not yet any referral or affiliate system in place but we are building one for our v3 which should come end of this month.
- meteor333 9y ago
  thanks that's helpful. How many users/customers did you before you did any content marketing? How much do you currently spend on advertising?
  - vinrob92 9y ago
    We do not spend any money on advertising. We only do direct sales and content marketing. We had our first 10 subscribers with direct sales.
giarc 9y ago
It likely doesn't take much. I listened to a podcast with a similar company and started to research them as I was in need of work. I guess the hard part would be to get on podcasts with a sizeable audience. I've found that in my startup, even though it's small, it can be easy to get free marketing. I think many people assume that journalists have a backlog of articles and they ignore their emails with suggestions. And perhaps that's true for big ones. We got free press simply by searching the archives or a few local papers, finding a journalist that had written a similar article and reaching out through social media. They are paid to create content, therefore if you get in touch with easy to create content (you are happy to help write/edit, make yourself available at a moments notice) getting an article written about you isn't tough.

vinrob92 9y ago

We are just making what people want and mostly it goes from word of mouth. We are also limiting our services. We know that people love the type of illustrations we do (for blog posts/landing pages), love the type of landing pages we do, and also love the logos. We do not try to do 1000 things well, but rather 15-20 things really well and know our customers really well. I only reach our customers via a few channels and mostly do content marketing but most of it is word of mouth. We have not yet any referral or affiliate system in place but we are building one for our v3 which should come end of this month.

meteor333 9y ago
thanks that's helpful. How many users/customers did you before you did any content marketing? How much do you currently spend on advertising?
- vinrob92 9y ago
  We do not spend any money on advertising. We only do direct sales and content marketing. We had our first 10 subscribers with direct sales.

giarc 9y ago

It likely doesn't take much. I listened to a podcast with a similar company and started to research them as I was in need of work. I guess the hard part would be to get on podcasts with a sizeable audience. I've found that in my startup, even though it's small, it can be easy to get free marketing. I think many people assume that journalists have a backlog of articles and they ignore their emails with suggestions. And perhaps that's true for big ones. We got free press simply by searching the archives or a few local papers, finding a journalist that had written a similar article and reaching out through social media. They are paid to create content, therefore if you get in touch with easy to create content (you are happy to help write/edit, make yourself available at a moments notice) getting an article written about you isn't tough.