I used to do marketing for HE, and that always used to be the case - however the explosion in intakes has really skewed the market. Increase in tuition fees has

I used to do marketing for HE, and that always used to be the case - however the explosion in intakes has really skewed the market. Increase in tuition fees has also turned it into more of a transaction, so it's now less about selective prestige, and more about outcomes (which lends itself more to outward marketing than traditional reserved means).