This is actually one the least annoying ad formats, at least in relation to size. You can simply scroll p and it’s gone. It’s also at the top of the page, not

This is actually one the least annoying ad formats, at least in relation to size. You can simply scroll p and it’s gone. It’s also at the top of the page, not interrupting your reading. It’s far better than an overlay that requires you to close it by hitting a tiny x.