Celebrities are their own brand. They have followings that are big (some bigger than others). That is the difference between them and no-names. Celebrities ofte

Celebrities are their own brand. They have followings that are big (some bigger than others). That is the difference between them and no-names. Celebrities often have proven talent. Conan has decades of bankable funniness as a writer and entertainer - it's not a given any no-name can be that good or reliable.