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With AMP for Email, Google is keeping users within Gmail when when they’re interacting with your website or service. The strategy of Google / AMP is clear: usi
by dannyw 9y ago
With AMP for Email, Google is keeping users within Gmail when when they’re interacting with your website or service.
The strategy of Google / AMP is clear: using its monopoly to convert the open web into properties of Google.
AMP is as “open” as Adobe Flash (Flex, etc) is open. Sure, it may he open source, but it is encumbered by license keys (see: AMP Cache), special privileges (again see: Google search cache), and development totally in control by Google.
- djsumdog 9y agoIt's like we're back in the days of AOL keywords
- ramses0 9y agoWouldn't that be a bitter end for google?
- shostack 9y agoI wonder what this will do to third party conversion tracking. Email is a primary marketing channel for many businesses with Gmail as a primary email client of their audiences.
- yellow_postit 9y agoEnsure that the conversion tracking is done through google properties
- shostack 9y agoWhich is an absolutely massive advantage for them from an auction pricing standpoint (knowing more of what people are willing to pay), and competitive standpoint against the likes of Adobe and others.