Steam also sells games very cheaply in Russia specifically to compete with piracy. (For reference: the launch price for all AAA releases is 2000 RUB (~35 USD),

Steam also sells games very cheaply in Russia specifically to compete with piracy. (For reference: the launch price for all AAA releases is 2000 RUB (~35 USD), while the same games on consoles often go up to ~$60 and even beyond. Especially on the Switch: Zelda is ~$80!) People here kinda grew up with the idea that paying money for non-physical things is just ridiculous. And still many people only pay money for multiplayer games that rely on official servers. Steam offers the multiplayer AND good launch prices AND sales with huge discounts AND a very convenient interface for downloading and launching games… so tons of PC gamers did get sucked into it :D