You sound cynical without any need for it. The hatred and fake news comes from small but very radical and vocal minorities. The vast majority of people is quit

You sound cynical without any need for it. The hatred and fake news comes from small but very radical and vocal minorities. The vast majority of people is quite sensible and does not like this a bit, that's one of the reasons for a certain online fatigue and why people are so annoyed with many unmoderated forums nowadays. For example, I personally came to HN from Slashdot, which has become unbearably toxic within certain topics, even though they have tried to adjust their moderation attribution algorithms to compensate against the haters. The same reality distortion was already at place back on Usenet, though. It's a simple fact of life that certain crackpots and people with an agenda have way more time at hand than people with a real life. So we used killfiles. But apart from such drastic private solutions, moderation is the right way to go. In my view Unilever's pressure on Google and FB is quite welcome.