I notice they didn't use hand-drawn elements to try and emphasize the "P.S. Contact us today to increase your conversion rate!". Of course, using them on that

I notice they didn't use hand-drawn elements to try and emphasize the "P.S. Contact us today to increase your conversion rate!". Of course, using them on that specific article might not have helped, since examples of the elements are used, and so it might look like just another example to most readers.