5 ms·

There is also absolutely no will in the marketing departments I've seen to measure negative effects of advertising, only the positive. Myself I have an adverse

by tyfon 9y ago

There is also absolutely no will in the marketing departments I've seen to measure negative effects of advertising, only the positive. Myself I have an adverse effect when I see an ad for a product. I will actively try to avoid it as I feel if you have to advertise, the competition probably has a superior product.

mcny 9y ago
I completely agree. I feel this way for things that I think should not have to advertise. For instance, higher education. I saw a poster at Forest Hills 71 Avenue subway station for Queens College and now I feel like it is not a top class college. I think my reaction would have been different of the ad was subtler though. Thoughts?
- magic_beans 9y ago
  Ads for colleges in the subway aren’t meant for you, though. You probably already have a college degree and are well-educated. Those subway ads are for people who aren’t as well-educated, never went to college and are trying to fit it in between working, and wouldn’t get into a top-tier college.
  - ghaff 9y ago
    Exactly. The top-tier college in the city probably has a subway stop with its name in it. Those ads are aimed at someone who doesn't have a college degree and/or has been contemplating doing something positive about their career. So part-time/night college, nursing school, etc. ads are there to nudge them and to suggest a specific option for them to consider.
  - xaqfox 9y ago
    I believe the thought was that if they were so prestigious they would not need to advertise at all. I have never felt this way about Universities, but I certainly have for defense attorneys.
    - fjsolwmv 9y ago
      Of course they advertise. They just do it in subtle ways called PR.
- wastedhours 9y ago
  I used to do marketing for HE, and that always used to be the case - however the explosion in intakes has really skewed the market. Increase in tuition fees has also turned it into more of a transaction, so it's now less about selective prestige, and more about outcomes (which lends itself more to outward marketing than traditional reserved means).
wastedhours 9y ago
There is, but will is different than ability - I've done work on brand perception studies, which look at both the positive and negative, as well as conversion data looking at online ads that work from a vanity metric standpoint (views/clicks) but don't do anything else. A lot of brands will try and piece together negatives - if you want to help a marketer, fill out that NPS popup you see ;)

by tyfon 9y ago

mcny 9y ago

I completely agree. I feel this way for things that I think should not have to advertise. For instance, higher education. I saw a poster at Forest Hills 71 Avenue subway station for Queens College and now I feel like it is not a top class college. I think my reaction would have been different of the ad was subtler though. Thoughts?

magic_beans 9y ago
Ads for colleges in the subway aren’t meant for you, though. You probably already have a college degree and are well-educated. Those subway ads are for people who aren’t as well-educated, never went to college and are trying to fit it in between working, and wouldn’t get into a top-tier college.
- ghaff 9y ago
  Exactly. The top-tier college in the city probably has a subway stop with its name in it. Those ads are aimed at someone who doesn't have a college degree and/or has been contemplating doing something positive about their career. So part-time/night college, nursing school, etc. ads are there to nudge them and to suggest a specific option for them to consider.
- xaqfox 9y ago
  I believe the thought was that if they were so prestigious they would not need to advertise at all. I have never felt this way about Universities, but I certainly have for defense attorneys.
  - fjsolwmv 9y ago
    Of course they advertise. They just do it in subtle ways called PR.
wastedhours 9y ago
I used to do marketing for HE, and that always used to be the case - however the explosion in intakes has really skewed the market. Increase in tuition fees has also turned it into more of a transaction, so it's now less about selective prestige, and more about outcomes (which lends itself more to outward marketing than traditional reserved means).

wastedhours 9y ago

There is, but will is different than ability - I've done work on brand perception studies, which look at both the positive and negative, as well as conversion data looking at online ads that work from a vanity metric standpoint (views/clicks) but don't do anything else. A lot of brands will try and piece together negatives - if you want to help a marketer, fill out that NPS popup you see ;)