5 ms·
BMW actually puts out a press release every month detailing the exact number of cars it sold in the preceding month broken down by model: https://www.press.bmwg
by frankchn 9y ago
BMW actually puts out a press release every month detailing the exact number of cars it sold in the preceding month broken down by model: https://www.press.bmwgroup.com/usa/article/attachment/T0277617EN_US/400565 https://www.press.bmwgroup.com/usa/article/attachment/T02776...
Other manufacturers do similar things.
- logicallee 9y agoThis is pretty surprising. What do they get out of doing this? It's competitively valuable market information but I don't see why customers would benefit from knowing the exact numbers - so I don't get why they do this.
- slededit 9y agoInvestors expect this information so if they stopped it would be assumed they were hiding bad numbers. Further the information will trickle out in the form of car registration statistics anyways so they aren't giving you anything you couldn't get elsewhere.