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How do you know the exact number sold nationwide last month? (I'd think the company would not release exact low figures)
by logicallee 9y ago
How do you know the exact number sold nationwide last month?
(I'd think the company would not release exact low figures)
- King-Aaron 9y agoThere's a few places that keep track of this data, http://carsalesbase.com/european-car-sales-data/bmw/bmw-i8/ http://carsalesbase.com/european-car-sales-data/bmw/bmw-i8/ for one. I have seen sales figures for most brands shown publicly, so I don't think it's something they keep to themselves.
- frankchn 9y agoBMW actually puts out a press release every month detailing the exact number of cars it sold in the preceding month broken down by model: https://www.press.bmwgroup.com/usa/article/attachment/T0277617EN_US/400565 https://www.press.bmwgroup.com/usa/article/attachment/T02776... Other manufacturers do similar things.
- logicallee 9y agoThis is pretty surprising. What do they get out of doing this? It's competitively valuable market information but I don't see why customers would benefit from knowing the exact numbers - so I don't get why they do this.
- slededit 9y agoInvestors expect this information so if they stopped it would be assumed they were hiding bad numbers. Further the information will trickle out in the form of car registration statistics anyways so they aren't giving you anything you couldn't get elsewhere.