You're right, and the results should definitely be better. I suppose I was imagining a system where they actually built something uniquely different, similar t

You're right, and the results should definitely be better. I suppose I was imagining a system where they actually built something uniquely different, similar to when you search for a product or a celebrity's birthday and it displays it at the top. Devoting special attention in that way could be quite political. If they were to just algorithmically improve search results that are displayed and weed out CPCs without it showing on the front-end, then that's a great idea. I don't know why I was thinking of anything else at first!