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I spend in the tens of thousands of dollar range on digital advertising every month. It’s very easy to measure ROI if your goal is to get someone to buy somethi
by IAmGraydon 9y ago
I spend in the tens of thousands of dollar range on digital advertising every month. It’s very easy to measure ROI if your goal is to get someone to buy something on your website. If your goal is to promote a brand or get someone to take action in the real world (go to a store to make a purchase, for example), things get a bit more difficult. This has always been the case with all forms of advertising, however, and digital is still far easier to measure than traditional shotgun approaches like TV, radio, print, etc.
If a company is finding digital advertising to be inefficient then they should cut it, but it begs the question - what IS efficient for them? In my experience, the efficiency of digital simply can’t be touched.
- bonestamp2 9y agoYes. Coupons are a popular way to gauge in store action, but they have a very low redemption rate and they're far more expensive than digital.
- mijamo 9y agoMany channels can be more efficient than digital. When I did advertising for after sale services for cars, the most efficient channels were physical mail, then radio, then specialized magazines, and then digital. Main reason was demographics and lack of focus in digital (very hard to convey a message that is not super basic).
- 8bitsrule 9y ago" If your goal is to promote a brand" As a shopper, I know damned well that brands mean nothing these days. Here's my deal: Make a great product, promote it enough so that I know it exists, is something I really need and will last, and - after I test that with experience - I'll promote your brand for free. The deal is off once you're bought by some Org only interested in milking the brand dry.