Not so much at release. Big titles at release will match, more or less, their store counterparts in cost. The discrepency only appears after some time, when Ste

Not so much at release. Big titles at release will match, more or less, their store counterparts in cost. The discrepency only appears after some time, when Steam pushes for discounts to older titles to maintain sales whereas the store simply just keeps the price at more or less the same level until it's dumped into a bargain bin. This is part of why the grey market for keys has surged here - when Steam and the stores are both about the same amount for a new release, the only cheaper avenue is to exploit the real vs perceived forex difference, and (moreso) the fact that grey market key stores don't price in our consumer protection laws (and in turn, the buyer doesn't get any of those protections).