2 ms·

I always find this a dubious and unsupportable metric for advertising's efficacy. How that translates into dollars is what matters and I think the hand waving

I always find this a dubious and unsupportable metric for advertising's efficacy. How that translates into dollars is what matters and I think the hand waving of "any publicity is good publicity" has long been a way for marketing folks to avoid talking about measurable results.

fphhotchips 9y ago
Sure, but I was just thinking about what I want to eat for dinner and you've just added KFC to the potential list. The emperor may not be wearing his full regalia in this regard, but he's certainly not naked.