No "probably" about it. The price of entry into a supermarket's inventory is often a discounted-enough rate on white-label stuff that they can sell right beside

No "probably" about it. The price of entry into a supermarket's inventory is often a discounted-enough rate on white-label stuff that they can sell right beside you. I got an education stocking shelves at a supermarket as a kid. Pretty hard not to make the connection when the bakery dropped off loaves of store brand and their brand, intermixed in the same trays, and we had to separate them out.