4 ms·

And the internet is probably the worst outlet for brand-building. Why would Calvin Klein place their beautiful ad with Kate Moss next to photos of your right-w

And the internet is probably the worst outlet for brand-building. Why would Calvin Klein place their beautiful ad with Kate Moss next to photos of your right-wing friend's AK-47 collection and videos of his deer field dressing skills?

semi-extrinsic 9y ago
Indeed. I once saw an ad on a local online news site (~1M daily visitors) that was a full-border (around the news stories) shock pink commercial for a diaper brand. And all the news stories were about a horrible terrorist attackvthat just happened with pretty awful images. It's a juxtaposition I will never forget, and I can't honestly believe they ever sold a single diaper more.
- JetSpiegel 9y ago
  The "joys" of keyword matching. "Children killed in terror attack" matches "children", ergo diaper ads.
lmm 9y ago
> Why would Calvin Klein place their beautiful ad with Kate Moss next to photos of your right-wing friend's AK-47 collection and videos of his deer field dressing skills? Because they want to reinforce the notion that wearing Calvin Klein will make you strong and manly and help you attract beautiful women? I'm sure your general point makes sense but I'm really not seeing your example.
- mozumder 9y ago
  > I'm sure your general point makes sense but I'm really not seeing your example. The goal in fashion is to make people appear more attractive, not to make them appear unattractive.
- bedhead 9y ago
  Because that's where you spend your time. The advertisers are ultimately going to go where consumers' attention is...they don't have much of a choice.
ghaff 9y ago
While I don't disagree with your basic point, you need to get out more if you think owning guns/hunting automatically equals "right-wing" in much of the US.
cmpxchg 9y ago
Why did you have to throw in a random criticism of hunters? The article is referring to "extremist" content. In many places in the U.S., hunters are among the most effective conservationists at the local level.

semi-extrinsic 9y ago

Indeed. I once saw an ad on a local online news site (~1M daily visitors) that was a full-border (around the news stories) shock pink commercial for a diaper brand. And all the news stories were about a horrible terrorist attackvthat just happened with pretty awful images. It's a juxtaposition I will never forget, and I can't honestly believe they ever sold a single diaper more.

JetSpiegel 9y ago
The "joys" of keyword matching. "Children killed in terror attack" matches "children", ergo diaper ads.

lmm 9y ago

> Why would Calvin Klein place their beautiful ad with Kate Moss next to photos of your right-wing friend's AK-47 collection and videos of his deer field dressing skills? Because they want to reinforce the notion that wearing Calvin Klein will make you strong and manly and help you attract beautiful women? I'm sure your general point makes sense but I'm really not seeing your example.

mozumder 9y ago
> I'm sure your general point makes sense but I'm really not seeing your example. The goal in fashion is to make people appear more attractive, not to make them appear unattractive.
bedhead 9y ago
Because that's where you spend your time. The advertisers are ultimately going to go where consumers' attention is...they don't have much of a choice.

ghaff 9y ago

While I don't disagree with your basic point, you need to get out more if you think owning guns/hunting automatically equals "right-wing" in much of the US.

cmpxchg 9y ago

Why did you have to throw in a random criticism of hunters? The article is referring to "extremist" content. In many places in the U.S., hunters are among the most effective conservationists at the local level.