This year Mercedes relaunched the G-Wagen with Dieter and Arnie paying lip service to an electric future. This was at a side show adjunct to Detroit Auto Show i

This year Mercedes relaunched the G-Wagen with Dieter and Arnie paying lip service to an electric future. This was at a side show adjunct to Detroit Auto Show in venues of Mercedes choosing. It is as if they have decided they are too big for the show. Mercedes have their own world whether it is F1 or those AMG road cars, they have something for everyone that wants luxury performance. There is no need to have a few Chevy and Ford efforts in this world of theirs, they are not communicating their brand to their customers with consumer comparisons. Furthermore, the domestic U.S. manufacturers and their international brands (e.g. former 'Vauxhall') are making region specific cars, the German marques generally offer 'world' cars that are the same everywhere to some extent. This year their G-Wagen was something they could take to Detroit, in most years, for most of their products, I am sure Mercedes think of doing the launch in their home market for a global audience. They can fly out all the influencers and journalists they need to Germany, put them up in nice hotels, let them do autobahn speeds and get all the reviews they need.