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Same reason Netflix doesn't let you list all the movies on their site in alphabetical order - they want to create the sense that there is unlimited content. If
by Jonovono 9y ago
Same reason Netflix doesn't let you list all the movies on their site in alphabetical order - they want to create the sense that there is unlimited content. If every time you opened Instagram and there was no new content and you saw the same picture you saw last time you would just close the app. Now you never really know if there is no new content or not so you scroll down... and down...
- acdha 9y agoIt can’t be that simple, however, because all three show lots of old content for days even after you’ve looked at it. There must be some component of predicting the content you’re most likely to click on or guaranteeing views for promoted content.
- LukaCEnzo 9y agoIt could also be that you only need a certain percent of new content to keep eyeballs. Thus, by only showing some new content at a time, instead of all at once (as in a chronological feed), you would increase user engagement time.