Yeah, the catch is always the tooling. It's like GitHub Flow. On the surface, it sounds simple - run everything from master. But in reality (https://github.c

Yeah, the catch is always the tooling. It's like GitHub Flow. On the surface, it sounds simple - run everything from master. But in reality (https://github.com/blog/1241-deploying-at-github https://github.com/blog/1241-deploying-at-github) it's Hubot, Janky, locking, monitoring, merging API, etc.. The thing people need to remember is the whole labor force of a normal company is a rounding error at Google and Facebook.