You mean they thought that they could use programmatic add buying to reduce the cost (and make people redundant) - without understanding what they where buying

You mean they thought that they could use programmatic add buying to reduce the cost (and make people redundant) - without understanding what they where buying and have a good way of monitoring. Also they should have taken greater interest in the agency they used to do the buying rather than just handing the PPC budget to the Marketing directors mate who he plays golf with. Its not all FB and Googles fault there is a lot of ass covering going on here.