This was a good article. My favorite points: View anything public as Marketing This is good advice for anyone and everyone. It doesn't mean that you always ar

This was a good article. My favorite points: View anything public as Marketing This is good advice for anyone and everyone. It doesn't mean that you always are out selling your excellent services or plugging your web site, it's really more "Use your real name and don't look like a stupid jackass anywhere online." Only spend money on essential items I totally fell into this trap the first time I was self-employed, and a little bit the second time. It's so easy to justify all sorts of expenses as "for the business" but the truth is, being smartly frugal can be a competitive advantage. That said, you can take my new laptop SSD when you pry it from my cold, dead hands. Be Open About Your Position I find it interesting that high profile doctors, lawyers, and real estate agents don't like to hide behind a name and a facade of "enterprisey-ness" and false sense of scale. If anything, they do the opposite, having you work more closely with with assistants and nurses than the name-brand expert. If you're good, you are your brand, and you don't have to pretend to be a dozen people. In fact, a dozen people don't generally solve client problems better than one person who really has his stuff together. I'm proud to be able to deliver well as a one-person shop.