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I wasn’t too surprised when Garcia-Martinez confessed to me this week that he studied journalism in college—the posts wouldn’t be nearly as provocative if they
by create_account 16y ago
I wasn’t too surprised when Garcia-Martinez confessed to me this week that he studied journalism in college—the posts wouldn’t be nearly as provocative if they weren’t so well written.
Ugh... is this ass-kissing some kind of journalistic professional courtesy?
And there’s actually more cunning to his blogging strategy than you might imagine. The posts have drawn thousands of visitors who never would have discovered AdGrok’s website otherwise, without costing AdGrok a dime. “We got a lot of free PR based on my blog post about New York City,” he says. “It was like, whoosh—tens of thousands of page views and lots of signups.”
Frickin genius. This troll is an inspiration to us all.
- waderoush 16y agoAuthor here. It's not ass-kissing, it's a genuine compliment -- Antonio is a good writer. Also, I think his success with the blog posts is instructive. Antonio freely admits that he's writing "linkbait blog posts to get us free PR" (http://adgrok.com/why-founding-a-three-person-startup-with-zero-revenue-is-better-than-working-for-goldman-sachs http://adgrok.com/why-founding-a-three-person-startup-with-z...). I wouldn't advise trying this unless you have something genuinely engaging to say. But you have to admit it's an inventive, low-cost way to get your startup off the ground.
- dpapathanasiou 16y ago"But you have to admit it's an inventive, low-cost way to get your startup off the ground." No, it's an awful gimmick which sets a terrible precedent.
- paraschopra 16y agoPlus conversion rate from blog -> homepage / product page is awfully small. Typical is 2-5%.