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This works on adults too, as it happens. People are most satisfied when they're offered a relatively small number of choices. If you offer them no choice at all
by jdietrich 9y ago
This works on adults too, as it happens. People are most satisfied when they're offered a relatively small number of choices. If you offer them no choice at all, they're generally dissatisfied because they feel a lesser sense of ownership and assume that there's probably a better option that they weren't offered. If you offer them too much choice, the perceptual costs of processing alternatives skyrockets and there's far greater opportunity for post-choice introspection and buyer's remorse. Easy, inconsequential choices can significantly improve satisfaction in many contexts.
https://pdfs.semanticscholar.org/18ec/2947a5358610a2215412f310b507865ad455.pdf https://pdfs.semanticscholar.org/18ec/2947a5358610a2215412f3...