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Sounds like the advertiser needs to create a progression of videos/display ads instead of showing the same one. I work for a company that provides tools to cre
by knicholes 9y ago
Sounds like the advertiser needs to create a progression of videos/display ads instead of showing the same one. I work for a company that provides tools to create such ads. Maybe they need me. :D We definitely know how many times we've shown ads to which people (even across devices).
- fjsolwmv 9y agoHow is that possible. You don't know how many YouTube vids I am watching vs someone else who watches more or less per day.
- knicholes 9y agoI was referring mostly to display advertising, but with video ads, VAST compliant players sent http requests to whichever endpoint specified based on different quantiles (start, 25%, 50%, 75%, video finish). This endpoint would be our servers so we can track which video and how much you've seen. The same is true for display, where we get an impression. You load the image which hits our ad servers, along with your cookie (who are you), and redirects to the actual image.