>> Why would anyone buy [brand toothpaste vs store-brand toothpaste] > Taste, familiarity, trust. That's the idea; familiarity and trust can be manufactured t

>> Why would anyone buy [brand toothpaste vs store-brand toothpaste] > Taste, familiarity, trust. That's the idea; familiarity and trust can be manufactured through advertising. You can become familiar with a brand name just by being exposed to it, and trust is harder but advertisers have it down to a science in some important ways.