Oh, it does, by lowering the production cost of the products, which allows competition to drive prices lower. Unless, of course, the market turns into a monopo

Oh, it does, by lowering the production cost of the products, which allows competition to drive prices lower. Unless, of course, the market turns into a monopoly. But even in oligopoly markets (such as the cola/soda) there is still plenty of choice, especially around lower cost products and with the rise of white-label/home-brand products.