I agree. There are really only three things I can imagine caring about: 1) Receiving the exact items I ordered. 2) The time it takes to show up at my door. 3)

I agree. There are really only three things I can imagine caring about: 1) Receiving the exact items I ordered. 2) The time it takes to show up at my door. 3) The total price beyond what it would cost me in the store. I know what I pay at the store, I know the value of my time, and I know the cost of driving my car. All I need from Instacart is the total cost for the service presented as simply as possible.