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Have we finally hit the Minski Moment of online advertising predicted[0] several years back? I really doubt that corporations would care much about what is goin

Have we finally hit the Minski Moment of online advertising predicted[0] several years back? I really doubt that corporations would care much about what is going on with these platforms as long as their ads yield steady returns. However if this wasn't the case then things will get ugly fast. [0]:http://idlewords.com/talks/website_obesity.htm#fatads http://idlewords.com/talks/website_obesity.htm#fatads P.S. My own view of the whole YouTube adpocalypse thing is that it had little to do with controversial content but more to do with how ineffective those ad placements had been overall. Is today's media landscape so messed up that nobody is able to monetise properly?

Laforet 9y ago
Something interesting is going on here because I've never had a sourced comment downvoted so quickly without a reply. If someone is panicking then chances are I might be right.
bloaf 9y ago
I am willing to bet that companies have a reasonably good handle on the returns from their advertising spending. I suspect they have no better than guesses as to why those returns change over time, or what might improve the returns. That brief "ad-blockers are immoral" campaign was probably the result of a few advertising committees deciding that some downward trend was caused by ad-blocking. This is more of the same. The companies are never going to come out and say "we're not making good enough ads," they're going to blame the platforms they're advertising on. That will put pressure on the platforms to lower prices, and in this case, serve as a kind of corporate virtue signalling by pretending to be concerned about social issues.
- Laforet 9y ago
  Indeed, though I am worried that advertisers and platforms will take a long time to find equilibrium again (and minor players may be priced out of the market). When the first ad exodus from YouTube happened, a lot of us thought that it would take them about 6 months to renegotiate and things would be back to normal. Well, it did not happen and we have only seen more exits since.
dredmorbius 9y ago
NB: Minsky, with a 'y'. https://en.m.wikipedia.org/wiki/Minsky_moment https://en.m.wikipedia.org/wiki/Minsky_moment

Laforet 9y ago

Something interesting is going on here because I've never had a sourced comment downvoted so quickly without a reply. If someone is panicking then chances are I might be right.

bloaf 9y ago

I am willing to bet that companies have a reasonably good handle on the returns from their advertising spending. I suspect they have no better than guesses as to why those returns change over time, or what might improve the returns. That brief "ad-blockers are immoral" campaign was probably the result of a few advertising committees deciding that some downward trend was caused by ad-blocking. This is more of the same. The companies are never going to come out and say "we're not making good enough ads," they're going to blame the platforms they're advertising on. That will put pressure on the platforms to lower prices, and in this case, serve as a kind of corporate virtue signalling by pretending to be concerned about social issues.

Laforet 9y ago
Indeed, though I am worried that advertisers and platforms will take a long time to find equilibrium again (and minor players may be priced out of the market). When the first ad exodus from YouTube happened, a lot of us thought that it would take them about 6 months to renegotiate and things would be back to normal. Well, it did not happen and we have only seen more exits since.

dredmorbius 9y ago

NB: Minsky, with a 'y'. https://en.m.wikipedia.org/wiki/Minsky_moment https://en.m.wikipedia.org/wiki/Minsky_moment