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Story title is not accurate. Actual headline is: Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content' They haven'
by ryanwaggoner 9y ago
Story title is not accurate. Actual headline is:
Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'
They haven't committed to it yet, they're in talks with Facebook, Google, etc.
Also, their entire digital ad budget is $2.4B, but not all that went to Facebook and Google, which the title implies. Probably majority did, as they make up like 65% of the digital ad market, but not all.
- bloaf 9y agoBig companies ask themselves "how can we lower our advertising prices?" and come up with the idea of claiming that their ad-buying decisions hinge on aspects of the advertising platform that will be very expensive to fix. In addition, they'll look social conscious for having the same complaints that their target audience does.
- robryan 9y agoYeah, they have nowhere else to take this ad spend. They can't risk being left behind by getting rid of digital advertising.
- dang 9y agoThanks, fixed above.