> But when Facebook introduced the algorithmic newsfeed, the usefulness ended. What I find funny is that probably according to FB your "engagement" increased

> But when Facebook introduced the algorithmic newsfeed, the usefulness ended. What I find funny is that probably according to FB your "engagement" increased with that change. Beforehand, you would check the feed, and then hit something that you already saw and then stop: you saw everything that there was to see. After the change instead, you found yourself seeing again and again the same content, and you would keep scrolling that feed hoping to see something new. Instead of 5 minutes it takes you 10 (and you still are not sure you saw everything you wanted), you're spending double time on FB, big win ! Who cares if the "productivity" (as in total enjoyment / time spent) decreased , more time = more ads = more money. Lather, rinse, repeat, until the garbage is so much that one stop using it and the "engagement" drops completely.