Doing a startup is kind of like climbing a mountain that has 10 false summits. You've always got some goal in your mind that you're driving toward, and you feel

Doing a startup is kind of like climbing a mountain that has 10 false summits. You've always got some goal in your mind that you're driving toward, and you feel like when you finally reach that point, it's going to start to get easier. But when you get there, the 'real' peak emerges from the clouds, and it's twice as high as where you are now. Built a great product that actually works? Congrats! That's really f-ing hard to do. Now go get 10 customers for it, which is a whole a lot harder! Got 10 customers? Congrats! How will you get 100? Got revenue, funding, and a reliable user acquisition channel? Congrats, now you get to learn how to hire and manage people so you can keep growing.