Anyone with an existing credit relationship with you can still do soft inqueries so it’s not complete but (on paper) it does prevent them from selling your name

Anyone with an existing credit relationship with you can still do soft inqueries so it’s not complete but (on paper) it does prevent them from selling your name to others. However if you look even closer these companies have other databases which are not intended for being used in credit decisions and are thus not subject to FCRA and it’s impossible to have information removed from those. They have every address I ever lived at, every phone number I’ve ever had, a list of known associates including relatives of ex-girlfriends whom I lived with only briefly during school, and apparently I own a sporting goods store in Texas - can’t tell them otherwise.