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Time and time again I see the complaint that people want a 'Most Recent' news feed instead of algorithm-chosen and that's why they don't use Facebook anymore.
by RafiqM 9y ago
Time and time again I see the complaint that people want a 'Most Recent' news feed instead of algorithm-chosen and that's why they don't use Facebook anymore.
This type of feed would be unusable for the vast majority of users.
Why? Because of Page Likes.
I struggled to find quantitative data on this, but I myself like over 600 pages, and I'm selective. Many people like over 1000.
With a Most Recent news feed, those hundreds of pages would be posting multiple times a day vying for your attention.
100% reach, organic and zero cost? It's a marketers dream come true.
Add to that, I really only want to see posts from maybe 20% of my 'friends', and I believe this to be representative of the average user.
"Curate your friends list and page likes!", I hear you say.
No. I'm not bothered unliking hundreds of pages and neither is the average user. Not to mention, I did chose to hear from these pages for a reason. For friends, it's mostly socially unacceptable to unfriend people even if you haven't talked to them for a few years.
Hence, the algorithm that does the curating for me, because there's really no other way around it.
ps. I'm taking some liberties here speaking for an average user. I welcome data that shows I'm incorrect. The best I could find was from 2013 so is irrelevant.
- gaius 9y agoWith a Most Recent news feed, those hundreds of pages would be posting multiple times a day vying for your attention Then people would simply only "like" things that they really liked and really wanted to see. This is a non-issue.
- RafiqM 9y agoThey already like too many things. The action has already happened, your suggestion would only apply for new users. And as I mentioned, I don't believe people will curate their feed by going to the effort of removing hundreds of page likes and friends. They'll just stop using it because that's too much work.