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What I don't understand is what is FB thinking? Look at it this way: What do I want to see? Friend's image/text > Group image/text > Pages I like image/text

What I don't understand is what is FB thinking? Look at it this way: What do I want to see? Friend's image/text > Group image/text > Pages I like image/text > Friends of Friends image/text > Memes > Ads. What does FB want me to see? Ads > Doesn't matter. So what do they do? Ads > Memes > Friends of Friends image/video Pages/Group Image/Video > Friends Image/Video ------------------> Text. Why? What financial incentive do they have to show me Memes over what I want to see?

manigandham 9y ago
They are measuring and reacting. Ads make money so they will always have a certain priority, and everything else is a combination of your interests combined with what's popular as a whole. Memes are popular and/or your friends share a lot of memes so that's what gets shown to you.
gaius 9y ago
What financial incentive do they have to show me Memes over what I want to see? Because you scroll and scroll and scroll through the feed looking for something you actually wanted to see, and all that extra time spent is "engagement".
ncallaway 9y ago
Because if they show you: Ads > Friend's image/text > Group image/text > Pages I like image/text > Friends of Friends image/text > Memes Then you'll go through a few and then leave the site. Ads > Friend's image/text > Group image/text > Leave FB They optimize how much time you spend on FB, so they can show you more ads. Thus, it makes sense to stick the stuff you really care about at the end. To make it hard to find. Because, then instead of coming to the site and getting what you want, you'll spend an hour trying to dig through the crap to find what you want. More "engagement" is more ads. Nobody at facebook through about whether it makes sense to measure "engagement" alone, or to try and measure some form of "valuable engagement", or "useful engagement".
Yizahi 9y ago
Because in the acronym AI only one letter is true - Artificial, and Intelligence is just buzzword. They just can't do proper tailoring of news feed to you, so as long as ADs are prioritized and the feed is not entirely atrocious they just don't care.
ulfw 9y ago
Because as every big corporation without any creative mind of their own A/B tests shit ad infinitum. Whatever minimal change they made to the feed won an individual A/B test. Unfortunately the reality in life is not necessarily 1000 tiny improvements = 1 huge better product. Especially if there is no consistent thinking about the user experience. I wholeheartedly agree with you that Facebook lost it's user focus.

manigandham 9y ago

They are measuring and reacting. Ads make money so they will always have a certain priority, and everything else is a combination of your interests combined with what's popular as a whole. Memes are popular and/or your friends share a lot of memes so that's what gets shown to you.

gaius 9y ago

What financial incentive do they have to show me Memes over what I want to see? Because you scroll and scroll and scroll through the feed looking for something you actually wanted to see, and all that extra time spent is "engagement".

ncallaway 9y ago

Because if they show you: Ads > Friend's image/text > Group image/text > Pages I like image/text > Friends of Friends image/text > Memes Then you'll go through a few and then leave the site. Ads > Friend's image/text > Group image/text > Leave FB They optimize how much time you spend on FB, so they can show you more ads. Thus, it makes sense to stick the stuff you really care about at the end. To make it hard to find. Because, then instead of coming to the site and getting what you want, you'll spend an hour trying to dig through the crap to find what you want. More "engagement" is more ads. Nobody at facebook through about whether it makes sense to measure "engagement" alone, or to try and measure some form of "valuable engagement", or "useful engagement".

Yizahi 9y ago

Because in the acronym AI only one letter is true - Artificial, and Intelligence is just buzzword. They just can't do proper tailoring of news feed to you, so as long as ADs are prioritized and the feed is not entirely atrocious they just don't care.

ulfw 9y ago

Because as every big corporation without any creative mind of their own A/B tests shit ad infinitum. Whatever minimal change they made to the feed won an individual A/B test. Unfortunately the reality in life is not necessarily 1000 tiny improvements = 1 huge better product. Especially if there is no consistent thinking about the user experience. I wholeheartedly agree with you that Facebook lost it's user focus.