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How we made an extra £14 million a year for a travel company
- dmix 16y agoImproving conversion isn’t just about expressing benefits; it’s about overcoming all the major objections. Key lesson from this article.
- pchristensen 16y ago"...Don’t just test your site—test your competitors’ too. By comparing sunshine.co.uk against the competition, we were quickly able to see what they were doing right—and what we could do better." Hadn't thought of that before. Nice tip!
- DEADBEEF 16y ago"In fact, during this period, the travel industry lost over £2.1 billion in profit." Does this even make sense?
- pchristensen 16y agoI was trying to figure out if they lost 2.1B pounds, or if profit fell by 2.1B pounds.