And a direct link to the part of Objectified where Ive is talking http://www.youtube.com/watch?v=t0fe800C2CU http://www.youtube.com/watch?v=t0fe800C2CU That in

And a direct link to the part of Objectified where Ive is talking http://www.youtube.com/watch?v=t0fe800C2CU http://www.youtube.com/watch?v=t0fe800C2CU That interview for sure shows passion and obsession for details. It gives an impression that Ive is one of the greatest industrial designers of our time partly because his obsession and understanding of manufacturing processes. He knows the limitations and possibilities of his tools.