From the outside, it seems that Google is trying to eat a piece from Facebook's lunch, not to innovate per se. There are reports that say that a group of peopl

From the outside, it seems that Google is trying to eat a piece from Facebook's lunch, not to innovate per se. There are reports that say that a group of people joined Facebook just to play games (and they see everything else that FB offers as 'frivolous' extra, go figure). If Google can tap into that market, it could finally get Google Checkout to fly, which is a big step for Google.