I don't know much about advertising, but could this be on purpose? That is, an attempt to create the impression in the market that the Droid is the powerful, bo

I don't know much about advertising, but could this be on purpose? That is, an attempt to create the impression in the market that the Droid is the powerful, bold, masculine device, and so by implication (certainly never stated directly) that the iPhone is the rounded, feminine device. I don't have a marketer's sense about why that'd be an agenda item, but I could guess it may be a tried-and-true PR advertising technique -- if you're coming from behind, try to create an identity issue around the decision that will get you the fraction of the market you think you can get. I think if you try, you can see analogues to this strategy in Apple's marketing, especially when it was famously coming from behind in the "I'm a Mac" ads. By attempting to segment the market -- "If you're a serious older person, PCs are for you, but if you're a young hipster, the Mac is your natural choice." -- they attempted to artificially create this sort of identity-based split in preference. Again, I'm not a marketer, so I don't know if this is standard playbook or just reading more into what I see. I don't even know if this stuff works, but based on Apple fans' statements, it seems to me the message that they should think of themselves as a young, hip, enlightened minority who "just get it" and have great fashion sense seems to have taken root pretty well.